NICE TO MEET YOU
I'm Amy Appleton
"Fall in love with your customers' problems and make it your north star to solve it"
After spending my career marketing to businesses with 0-10 employees, I realized there is a gap in marketing solutions for that size of businesses. There aren't many options for those who aren’t ready to hire an employee, or a marketing agency, or a fractional CMO. Let's create that new option together! Because when small businesses grow, we all win.
I bring knowledge of marketing to 20+ industries directly to your business. I specialize in creating actionable plans that enable business owners to have the confidence to ability to not be the primary marketer for their business and attracting more customers.
I'm drawing from my experience leading marketing for a 10 time Inc. 5000 fastest-growing business, that during my tenure did over 350 million in revenue, was profitable, and led to a 9 figure exit for the co-founders. I've spent millions of dollars in marketing over the last decade and I bring all that learning to your business (don't worry it I won't ask you to spend millions) 😊.
My approach is practical and results-oriented. I don't promise unrealistic results and I will tell you like it is (nicely if needed).
Not only do we craft a tailored marketing plan, but I also help you identify the right people to execute it. Whether it's leveraging existing team members or connecting you with trusted outsourced professionals, I ensure you have everything you need to implement the plan, allowing you and your team to focus on what you do best.
When I'm not learning the latest in marketing or helping clients you can find me outside, hanging with my family and friends, doing DIY projects and trying to keep my plants alive on the patio.
I look forward to working with your team and helping you grow your business.
Marketing is simple, it's the channels that make it confusing.
We all want to find more of our dream customers to serve. We know we can transform some part of their life.
The good news is once we make solving their problem our north star, what we should do in each marketing channel becomes less confusing.
Moving past founder led marketing and sales should be a top priority.
As the owner or founder of a business you are likely their best marketer and salesperson.
My vision for you is to build plans and playbooks to help alleviate that burden so you can focus on other critical parts of your business as it grows.
"Test" isn't a 4 letter word.
Well, okay it is a 4 letter word, but it's the secret to getting marketing right. I've already had the experience of taking weeks and weeks getting everything perfect, only to have something flop. 😩 so we can skip that part for your business!
My method is to get something out to my ideal customers as fast as possible so they can give us the feedback. We revise and relaunch. This is why I'm such a fan of 3 and 6 month plans, it builds in a natural testing cadence into a business.